Pay Per Appointment: Is It Right for Your B2B Sales Model?
As a B2B sales leader, you're constantly looking for ways to optimize your sales strategy and boost revenue. One approach that has gained popularity in recent years is pay per appointment (PPA). But what is it, and is it right for your business? In this article, we'll explore the benefits and challenges of PPA, and help you decide whether it's the right fit for your B2B sales model.
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