Everything About Answer Engine Optimization & Why It’s Crucial for SEO Answer engine optimization is the modern and more advanced sub-branch of SEO that aims to optimize content for search engines to provide direct answers. It is a tactic employed by businesses and websites to make their content search engine friendly, while also working toward being featured as the direct answer (also known as a featured snippet’) in SERPs. Source URL: https://mansirana.com/everything-about-answer-engine-optimization-why-its-crucial-for-seo/