The fact that you are reading this right now means you have at least a general idea of what you want to blog about - you are starting an entertainment blog! Entertainment is a huge category, though, so you will need to narrow down your subject a bit to stand out. Are you writing a blog about heavy metal music? A blog about Hollywood stars? A blog about Bollywood stars?

Thinking more deeply about what you want to accomplish with your blog will help you set your tone and decide on what content you need to produce.

There’s a quote that fits this situation perfectly:

"If you try to be everything for everybody, you will be nothing to no one."

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Finding Your Audience

Having a good sense of who is going to be reading your blog is one of the best ways to know what type of content to create, how to shape it, and, ultimately, how to grow your following. With a clear understanding of your niche, understanding your audience should come more naturally.

Finding your target audience - the people you want hanging out on your blog - isn’t only statistics and demographics. It requires a deeper understanding of who these people are and what they want. Your target audience is the people you’re writing to when you write your blog.

Are you writing to hip hop music lovers who have been following the genre for decades or elderly people who love classic movies? Regardless of what your content is about, you need to determine your audience so you can choose which voice you want to write in and speak directly to that audience.