IMARC Group, a leading market research company, has recently releases report titled “Virtual Fitness Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global virtual fitness market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the virtual fitness market?

Report Attributes


Market Size in 2022

US$ 16.07 Billion

Market Forecast in 2028

US$ 94.30 Billion

Growth rate (2023 to 2028)

CAGR of 31.50%

Base Year of the Analysis


Forecast Period


What is virtual fitness?

Virtual fitness is an innovative approach to fitness training that provides fitness-related services, instruction, and support through remote means. It is accessible via smart TVs, smartphones, laptops, desktops, and tablets. It is made possible through training videos provided by a coach via an app or online dashboard, including live and on-demand streaming. It offers individuals the convenience and flexibility of accessing fitness resources and guidance from anywhere at any time by leveraging technology. It is an adaptable, secure, and cost-effective way to reach a larger audience with various workout options. Since it offers personalized workout plans and coaching to individuals with unique fitness objectives and preferences, virtual fitness is gaining immense traction across the globe.

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What are the growth prospects and trends in the virtual fitness?

The global virtual fitness market is primarily driven by a rising focus on leading a healthy lifestyle among people. Moreover, the surging adoption of virtual fitness due to rising awareness of the importance of physical activity and active lifestyles that help reduce the risk of chronic diseases, improve mental health, and enhance the overall quality of life is positively influencing the market growth. Additionally, the ability to access workouts and fitness classes from anywhere has accelerated product adoption rates.

Furthermore, the integration of artificial intelligence (AI) in virtual fitness platforms for personalized workout plans, progress tracking, and feedback on form and technique is contributing to the market growth. Other factors, including increasing internet penetration, inflating consumer disposable incomes, and widespread product adoption among millennials owing to its flexibility and accessibility, are also anticipated to drive the market further.

What is included in market segmentation?

The report has segmented the market into the following categories:

Session Type Insights:

  • Group
  • Solo

Streaming Type Insights

  • Live
  • On-Demand

Device Type Insights:

  • Smart TV
  • Smartphones
  • Laptops and Desktops
  • Tablets

Revenue Model Insights

  • Subscription
  • Advertisement
  • Hybrid

End User Insights:

  • Professional Gyms
  • Sports Institutes
  • Defense Institutes
  • Educational Institutions
  • Corporate Institutions
  • Individuals
  • Others

Breakup by Geography:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Who are the key players operating in the industry?

The report covers the major market players including:

  • Econofitness
  • Fitness On Demand
  • Les Mills International Ltd.
  • Mindbody Inc.
  • Move Technologies Group Ltd.
  • Nexercise Inc.
  • Peloton Interactive Inc.
  • Viva Leisure Limited
  • Wellbeats Inc. (LifeSpeak (USA) Inc.)
  • Wexer Virtual Limited

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