Thailand is the second country with the largest economy in Southeast Asia, after Indonesia. This year, Thailand’s economy is expected to grow by 3.6% than the last year, which was 2.6%.

According to sources from the World Bank, Sustained by tougher private consumption, a tourism sector recovery, and strong pent-up demand following China’s reopens.

Market research is one of the important factors of any business strategy; no matter whether you have the business is B2C or B2B, or new or old or small or big. It provides the advantage of decisions making for the companies that will move them forward in this competitive world rather than back by empowering them on the basis of researched data.

Market Research in Thailand

Spade Survey is one of Thailand’s leading market research firms. We are a quantitative and qualitative market research Fieldwork Company dedicated to providing high-quality data collection and market research services.

Spade Survey assists industry players in identifying sustainable growth strategies within Thailand’s diverse industries, providing a firm grip of opportunities and potentials beneath the surface.

Our engagements typically range from market entry strategies to competitive benchmarking, channel model identification, market assessments, M&A, and partner due diligence.

Top Market Research Companies in Thailand

Market research helps companies in product development that will engage to their target audience and meet their requirements, which helps to increases customer satisfaction as well as loyalty. Any company’s success rely on its ability to develop products that meet the consumers’ needs

Main Purpose of Market Research

  • Solid business decisions making.
  • Fund Security from investors.
  • Defining new business opportunities.
  • Less risk of business failures.

There are several market research services in Thailand that businesses can leverage to gain insights into the market and make informed decisions. Here are some of the leading market research agencies in Thailand:

Market Research Company #1: Kadence International

Kadence International is a full-service market research agency based in Bangkok, Thailand. They offer a range of research services, including customer insight, brand and product development, and market sizing. Kadence International has a team of experienced researchers and consultants who can conduct research across Thailand and Indo-China countries

Services: Market Research, Data, and Insight, Product Development Research, Brand and advertising research, online offline fieldworks services.

Address: 19th Floor, 140 One Pacific Place, Sukhumvit Rd, Unit 1910, Sukhumvit Rd, Kolngtoey, Bangkok, 10110, Thailand

Foundation Year: 1991

Company Size: 501–1,000 employees


Market Research Company #2: Spade Survey

Spade Survey is an online market survey company and global data collection service provider that provides services in Thailand, Dubai, Morocco, Egypt, and the UAE, and Canada.

Spade Survey has a proprietary panel of over 600K respondents spread across the USA, China, Saudi Arabia, Morocco, UAE, and Egypt, providing samples from consumers, healthcare, telecommunications, IT, automobiles, and more

Spade Survey is known for its innovative research methodologies and its ability to provide actionable insights to clients

The company’s online survey panels are an important tool for market research and provide high-quality data that can be used to gain insights and improve decision-making

Services: market research, survey sampling, online market survey, and healthcare data collection services, Qualitative Research, Quantitative Research

Address: 12th Floor, 1209, Greater Noida West, Gaur City Mall, Greater Noida West, UP-201306, India

Foundation Year: 2011

Company size: 11 to 50 Employees


Market Research Company # 3: . CSN Research

CSN Research is a topmost market research and management consulting organization in Thailand. They specialize in customized research solutions and offer a range of services, including market research, data analysis, and strategic consulting. They work with clients across a range of industries, including automotive, healthcare, and finance

Services: Market Research, data analysis, Quality and consistency of Results, Data Collection

Address: 77/42 Sinn Sathorn Tower, 12A/F, Khlong Ton Sai, Krung Thon Buri Road, Khlong San, and Bangkok 10600, Thailand

Foundation Year: 1997

Company size: 11 to 50 Employees


Market Research Company #4. SIS International Research

SIS International Research is a global market research firm with a presence in Thailand. They offer a range of research services, including market entry studies, consumer research, and competitive analysis. Their team of experienced researchers can provide insights into the Thai market and help businesses make informed decisions

Services: Competitive analysis, Sensory research, Market Research Focus groups, Brand Consulting, Big data solutions, Customer intelligence, Biometrics market research, Sales Strategy, Marketing Solutions.

Address: New York, NY, Thailand

Company size: 11–50 Employees

Foundation Year: 1984


Data Collection Company #5. The BRS Company

The BRS Company is a market research company that has been functioning in Thailand for over 10 years. They provide research services over a range of industries, including healthcare, finance, and technology. The BRS Company has an experienced researcher’s team and consultants who can deliver customized research solutions to meet the specific requirements of each client

Services: Quantitative Research, Qualitative Research services

Address: Thai CC Tower South, Level 21 Suite 210–211 / Level 23 Suite 235

Yannawa , Sathorn Road, Bangkok 10120, Thailand Tel: 66(0)-2673–9422 / Fax: 66(0)-2673–9428

Foundation Year: 2003

Company size: 11–50 Employees


Market Research Company #6. BMRS Asia

BMRS Asia has offices in both CAMBODIA and THAILAND providing Data Collection to International agencies. They are one of the leading services providers of marketing research and business, trusted by their regular clients to deliver honest and quality services, whether it is strategic insights or data collection. Their team of research professionals has the knowledge and experience to add real insight into any business issue that their Clients may face.

Services: Customer Satisfaction and Retention, Market Research Solution, employee Satisfaction, data collection, and processing.

Address: 10th Floor, Thailand Office, Sukhumvit Soi 42, 42 Tower, Klongtoey, Phone: +66 (0) 2713 6070, 10110, Thailand, Bangkok, Phone: +66 (0) 2713 6070

Foundation Year: 2004

Company size: 11–50 employees


Market Research Company #7. MARKET SUPPORT Co. Ltd

Market Support is an established mid-sized market research company in Thailand. They have strong expertise in both Quantitative and Qualitative Research in many industries e.g. fast-moving consumer goods, food & beverages, automotive, telecommunications, retail, advertising, etc.

Services: Qualitative Research, Quantitative Research, Facilities.

Address: New Petchburi Rd., Unit #1103–1105, 1126/2 Vanit Bldg II, 11th Fl. Makkasan Rajthevee, Bangkok 10400

Foundation Year: 1995

Company size: 51–200 employees


Market Research Company #8. TEAK RESEARCH Co. Ltd.

Teak Research is the popular market Research company in Thailand. They provide a one stop solution for market research, mobile marketing, media, and mobile development. Teak Research is the first market research company in Thailand dedicating in design research, Research Outcomes Humanistic segmentations. And Contextual insights

Services: market research, human-centred innovation, consumer research, applied anthropology, human-centered design, design, innovation, applied anthropology, consumer research, and social listening

Address: 5th Floor, the Hive Prakanong, No 38 Sukhumvit 69 Alleys, Chavanich Building, Prakanong Nua Watthana, Bangkok 10110, Thailand

Foundation Year: 2013

Company size: 2–10 employees


Market Research Company #9. USER SCIENTIST

The user scientist is an outstanding agency in Thailand with Certified Usability Analysts™ from HFI and NN/g. UserScientist offers actionable market insights and an understanding of consumer decision-making to improve customer experiences for industry growth.

Services: biometric research, user research, usability, neuromarketing, user experience, growth marketing, conversion optimization,

Address: Bangna, Customer Service: +66–89–691–5939, Line: @UserScientist Bangkok, Customer Service: +66–89–691–5939.

Foundation Year: 2012

Company Size: 2–10 employees


Market Research Company #10. INTAGE (Thailand) Co., Ltd.

INTAGE Inc. is the leading marketing research agency in Japan and in 9th place globally. INTAGE Thailand Company holds 50+ years of global knowledge and expertise attained from Thailand headquarters with expertise and local insights and from its earlier strategic partner that is Research Dynamics Co., Ltd, offering a true end-to-end solution for consumers’ marketing research requirements.

Services: Customized consumer research, Healthcare research, Multi-country research, Brand research, Trade, business and industrial research, Communication research, Automotive research, and Healthcare research,

Address: Ramaland Building, 952 15th Floors, Bangrak, Suriyawong, Bangkok 10500, Thailand

Foundation Year: 2011

Company size: 201–500 employees


How Spade Survey helps

Spade Survey offers market research services in Thailand, India, and other countries, with the goal of assisting businesses in gaining market insights and making informed decisions.

Spade survey research services in Thailand are intended to assist businesses in gaining market insights and making informed decisions. We have a team of experienced researchers and consultants who can provide tailored research solutions to each client’s specific requirements.

Spade Survey’s panel services assist businesses in collecting high-quality data that can be used to gain insights and improve decision-making. Market research, data analysis, strategic consulting, online survey panels, and primary market research are all services provided by Spade Survey.


Thailand market research industry is growing rapidly, with many promising companies offering high-quality services. The above-mentioned market research companies have established a reputation for delivering accurate and actionable insights to help businesses make informed decisions.

Spade survey research teams have extensive experience and expertise in providing analysis and insights to clients based in Thailand and throughout the Asia-Pacific region, as well as many of the world’s largest corporations based outside of Asia-Pacific.

These companies use the latest technologies and tools to collect and analyze data, providing deep insights into market trends and consumer behavior.