It’s hard to get what you want if you aren’t sure why you want it. Is there a specific role that you’re looking for, or do you simply want more responsibility at work? Are you trying to get ahead because you want to be challenged, or do you think you’ve got the best chance at being successful in a different role?

You’re going to be asked why you want to be promoted at some point, and figuring out what your angle is will help you justify your promotion.

When you ask your manager about a promotion, they’re almost certainly going to ask you, “Why do you think you deserve a promotion?” Your answer to that question can make or break you, so prepare for the conversation now.

“I know that I’m capable of handling more and I want to challenge myself to develop professionally” and, “I can serve this company better as a regional vice president than I can as a regional director” are good reasons for a promotion. “I want more money,” and, “It has been a while since I’ve been promoted” are not.

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