It would seem that being a salesman is an activity exclusive to public relations people or people who have an exceptional facility with words, those for whom confidence and ego surpass the highest expectations. People who suffer from shyness, who sometimes distrust their abilities, who suffer from fears which often haunt their minds, who feel insecure about their achievements and accomplishments, and who are not the most popular in the region, would find themselves barred and restricted from being salespeople. I assure you that this is not the case.

If you look at the history of the world s greatest salespeople and leaders, you will find people with limitations who have been able to overcome them, and with imperfections but brave enough to persevere and move forward.

Between aptitude and passion for sales:

The English writer Sir Ken Robinson explains in his book "The Element, How Finding Your Passion Can Change Everything", that the key to success and achieving your dreams, in whatever area you are in, is to find the right middle ground where aptitude and passion meet, the place where the things you love and the things you master come together. Passion for sport combined with the ability to play it will lead you to achieve the highest performances. Passion for sales, for service coupled with the ability to relate to people will allow you to be a better leader and a better salesperson.

The art of selling by helping.

People have misconceptions about selling. The original meaning of "selling" was "giving". Later, it took on the negative meaning of "cheating" or "betraying". Although today it is defined as "persuading" many successful people prefer to think of selling as helping.

What do the best sales professionals do that others dont? What is it about them that makes their customers want to buy from them?

Selling has nothing to do with special techniques or "magic". Not is it true that salespeople are "born".

You can sell and feel comfortable doing so. We need to keep these three "secrets" in mind.

The art of selling begins with recognizing the desires of your customers.

In today s market conditions, the customer does not buy what he needs; he buys what he wants. Desire is much stronger than need in a market where choice becomes your biggest barrier.

The challenge in selling is to discover what can trigger an impulse or an unbearable desire to make a buying decision in your favor. Success in selling your product or service depends on your ability to make the customer want to buy from you and not from someone else. Sales and marketing articles first thing a customer buys is trust. He buys trust because you have the ability and desire to help him solve a problem. If he doesnt trust you and doesnt feel confident in what you say, he will find what he is looking for elsewhere.