Description for youtube video

How to write a description

What to write in the description of a video on YouTube so that it will benefit both the viewers and you, as the owner of the channel?

The maximum length of the description for the video is 5,000 characters ;

Youtube video description example

Let's analyze the structure of the correct description in blocks.

Description start

The first block - write 2-4 paragraphs of text. In the first 3-4 sentences, write what the video is about and add keywords (preferably at the beginning). This will make your video easier to find. Place here such text that will interest and “hook” the viewer. Do not duplicate the title and first line of the description. We are also recommended buy views on youtube for cheap, so it's help to your chanel grow faster.

110 characters with spaces are placed in the visible part of the YouTube search results. Key phrase(s) should fit here. The visible part (before the "More" button) contains 250 characters with spaces. The most important information and, if necessary, a link should fit here. At the stage of recruiting subscribers, I recommend adding a call here and a link with a subscription to the channel.

Time codes

The second block is timecodes or timestamps. They are written in numbers separated by colons, so - 0:00. They improve video navigation and, importantly, are indexed by YouTube and Google algorithms. Try to have the timecode include a key phrase that has a search volume. Of course, this semantic segment must correspond to the key phrase. This increases the chances of getting into Google search and getting free traffic for targeted queries from the #1 search engine in the world.

This block should not always be used. Only if the video can be divided into semantic parts, for example: long videos, interviews, news, educational videos, etc.

Channel Information

The third block is general information about the channel and the author. Here you can briefly write who you are, what and for whom the channel is. Provide information about the author, company, speaker, etc.

Featured Content

Next — Block with recommended content. Provide links to relevant and similar videos and playlists from your channel. Rollers are selected depending on the goals. If, for example, the goal is to grow subscribers, then the selection should contain the videos that brought the most subscribers. And so on.

Such linking increases the "weight" of the videos and the number of views by one viewer (viewing depth). It is better to format links in lists so that the viewer can easily understand them.

Interaction with the audience

Next - Block to stimulate the activity of the audience. Links with calls to subscribe to the channel, write a comment, like and repost. Here you can also specify the schedule for publishing content on your channel.

Contacts

Next - Block with contacts. Phone, instant messengers, website, social networks. I recommend not to write all the links here, but to refer that they are in the channel header, since external links worsen the ranking of the video. You can also enter your slogan here.

Hashtag

And the last block is hashtags (#). This is an additional tool for promotion. They can increase the reach of the audience and make it easier to find a video due to the "clickability".

I recommend adding no more than 5 hashtags. If possible, hashtags in the description of the YouTube video are better to fit organically into the text itself, and not to be written in separate words separated by commas.

No more than three hashtags get into the visible part of the video. Use branded hashtags here. And then there are hashtags on the subject of the video and with a wide search volume;

You should not expect special promotional results from hashtags, but there is a point in using them. A small plus in front of competitors and they will give you promotion.