What is A/B testing?

A/B testing, also known as split testing, involves altering one or more page components and contrasting how the original page and the test page version fare when shown to various audience groups.

Variant A means your original page, while variant B means your test page version.

This is often a simple test that identifies which page converted at a greater rate by comparing the performance of the two pages (or all the variation pages in a set if you have more than two). Learn the A/B Testing model by enrolling in digital marketing courses in Chennai.

Make sure the primary content of a page you want to rank with is served to Google.

When a search engine views a website that has a critical body copy portion missing, it has no way of knowing what the page's general topic is or what keywords it should rank for.

Avoid Creating Pages That Differ Too Much From One Another

When little modifications are made between pages for testing purposes, search engines can recognize this and often have no issues.

However, if the page modifications change enough, this can be considered cloaking and result in manual action being taken against you.

The principal subject of the page that search engines ultimately reach should be the same.

For pages with many test URL variations, use the rel="canonical" tag.

Google advises adding a canonical tag to designate the original page that should be indexed when doing tests that generate several page variations on different URLs.

This reduces the likelihood that search engines will index the duplicate test page rather than the original page.

In order to provide search engines with a clear indication of which page should be indexed as the primary version, make sure additional components, such as your internal linking and sitemap URLs, constantly refer to the original page. The canonical tag is merely a signal, not a mandate.

Use Noindexing or Blocking Test URLs With Care

It's unsafe to add a no-index tag to a page that is part of a collection of duplicate pages.

This is due to the fact that Google will choose its own canonical tag based on the other signals from your website and may choose a variation URL rather than the original URL to index and display in search.

Above mentioned are the few beneficial components of A/B Testing. Learning these skills can be very helpful. One may enroll in an institute that offers the top digital marketing courses in Chennai along with placement support. At Digital Academy 360, you work on a project and other assignments to understand every subject in depth. Participate in the hands-on learning experience with both solo and group projects to gain a deeper understanding of the principles. On the LMS platform, you may communicate with your classmates by leaving comments on online discussion boards. You can debate and discuss unique ideas and perspectives with your professors and fellow students to enhance your learning.

Course Curriculum:

  • Customer-Centric Marketing & Branding
  • Content Writing & Copywriting
  • Organic Lead Generation & Brand Visibility
  • Performance Marketing & Brand Promotion
  • Mobile Marketing, SMS & WhatsApp Marketing
  • How to Make Money Online Digitally

They emphasize the execution of digital marketing tactics through practical initiatives and activities, rather than merely offering theoretical notions. This helps learners to better understand and apply the principles.


With the help of Digital Marketing Courses in Chennai, you will learn not only learn about A/B Testing, but also you will learn each and every aspect of Digital Marketing from basic to advanced. 

Digital Academy 360 | Digital Marketing Course and Training Institute in Chennai

Address: X-41, Shivananth Building, 2nd Ave, next to Ayyappan Temple, Anna Nagar, Chennai, Tamil Nadu 600040

Phone: 073535 15515



Keywords: #digital marketing courses in Chennai, #digital marketing course in Chennai, #digital marketing training in Chennai, #digital marketing institute in Chennai, #digital marketing training institute in Chennai, #digital marketing courses in Chennai with placement, #digital marketing certification courses in Chennai, #digital marketing course near me in Chennai, #digital marketing course fees in Chennai