The Oral Hygiene Products Market is segmented, By Type (Toothbrush, Toothpaste, Tooth Whiteners, Others), Application (Children, Adults), and Region - (North America, Europe, Asia-Pacific, and the Rest of the World).

What is oral hygiene?

Oral hygiene is defined as the practice of keeping one's mouth clean and free of disease by regular brushing of the teeth and cleaning between the teeth. Oral hygiene products are designed to freshen the breath, cleanse the oral cavity, and maintain good oral hygiene. Oral hygiene products enable the prevention of dental disease and bad breath.

Market Dynamics

The growth of the oral hygiene products market is primarily driven by growing awareness regarding oral hygiene, the rising stigma associated with discoloration of teeth, and the easy availability of teeth whitening OTC products. Furthermore, rising concerns about dental aesthetics are likely to drive the growth of oral hygiene products at a significant rate during the review period. In addition to this, rising demand for new product development is likely to create lucrative opportunities for the players operating in the global market in the coming years.

Regional Analysis

The market in Asia-Pacific accounted for a revenue share of more than 39.3% in 2021 and is projected to grow at a significant CAGR during the assessment period. The segment growth is primarily attributed to the growing inclination toward cosmetic dentistry in the region. The market growth in the Asia-Pacific region is expected to be driven by growing healthcare expenditure and increasing awareness of dental aesthetics among millennials and adults.

COVID-19 Impact

The outbreak of the COVID-19 virus has positively influenced the teeth whitening products industry. Stringent lockdown measures and restricted movement of people have led to a rising focus on personal hygiene and home-based dental aesthetics. The ongoing pandemic has turned a spotlight on dental surgeons, along with other healthcare staff, as they are at the greatest risk of contracting and transmitting COVID-19.

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