According to Future Market Insights, the global luxury fine jewellery market size is projected to expand at a CAGR of 6.5% over the forecast period (2022-2032), reaching a valuation of US$ 85,887.5 Mn by the end of 2032.

Growth in the market is driven by changing consumer behavior and fashion trends, growing demand for used jewellery, and the trend of jewellery businesses prioritizing social media and celebrity collaborations.

During the shutdown, sales of used jewellery increased, especially in the fine vintage market, reflecting consumers' desire for ethical purchasing as well as potential savings. A preoccupation with vintage jewellery and archival culture is on the increase in 2022, due to the advent of e-commerce, resistance to incessant new-season products, and a yearning for more meaningful luxury.

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Fashion lovers are working hard to get rare collectibles, fine couture, and statement jewellery that can be customized and made even more distinctive as investment purchases. An increase in auction concepts is being fueled by the allure of vintage goods and archive-based materials and experiences. These concepts are intrinsically linked to the thrill of telling a story through objects and scrambling to find a treasure, something that is missing from the accessibility of objects in today's world.

Never before has social media been more crucial to all brands, across all industries. One of the best methods for boosting brand recognition and reaching new audiences is to design campaigns with a social media focus.

Companies are employing many tactics to expand their customer base and transform the jewellery industry. For instance, in 2015, Missoma, a demi-fine jewellery company aimed at women in their 20s and 30s, switched from being mostly a wholesale brand to being 95% online. According to the brand's founder Marisa Hordern, this helped the company identify and understand its target market.

The company used a strong influencer approach, giving gifts to women who were properly vetted and matched the brand's look and ideals. Additionally, they were among the first brands to go a step further and create a unique collection in collaboration with an influencer.

 “Key luxury fine jewellery companies are branding through social media platforms and celebrity endorsements to expand their global reach. Besides this, they are offering customized products to increase their customer base”, says an FMI analyst.

Who is Winning?

Leading manufacturers of luxury fine jewellery are focused on new product launches, aggressive promotional strategies, and advertisements to gain a competitive edge in the global market

Leading players operating in the global luxury fine jewellery market are Richemont, Guccio Gucci S.p.A., The Swatch Group Ltd., Pandora Jewelry, LLC, GRAFF, Louis Vuitton SE, Signet Jewelers Limited, Chopard International SA, MIKIMOTO, Tiffany & Co., and Chopard International SA among others.

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