There has been a rise in interest in creating or owning a crypto exchange, despite the claims that crypto-winter is over. We can avoid long-term development and allow for a smooth market entry by choosing an existing solution, a white-label. This allows us to avoid the technical part of development. There are many white-label options available for cryptocurrency exchange solutions at the time this article was written. We won't pick favorites, as different solutions work for different business situations. Instead, we will examine whether a white-label strategy makes sense for the new crypto exchanges.

The Pros

A white-label is the fastest way to tap into market potential right away. Once you have found a vendor that is suitable, you pay the entry fee and then it's done. Although the process may not be as quick, it will allow you to enter the market faster than if the exchange was built from scratch. You can now focus on the other items you need to run your business, since an exchange is nothing more than a compilation code that runs continuously, barring any bugs. The installation is usually done by the provider, which makes it easier and allows you to get the operation started quickly.

Liquidity is what most new exchanges lack. Liquidity is what creates a positive loop where the exchange that offers the most liquidity has the most potential to attract users. Choose a white-label that shares its liquidity pool with white-label customers if you're buying one. Each new white-label purchase expands the pool of liquidity.

Tech is a major barrier to deploying any exchange or other software. By using white-labels you can ease that burden. While the price is high, it saves you a lot of time and money by not having to develop it from scratch. Maintenance is another time-consuming aspect of tech. It's far more expensive than developing it. Each bug that the exchange has is now compensated to the provider. However, it's smart to always check their policy regarding bugs before you make a purchase. It's not a good idea to purchase a solution without maintenance.

The Cons

The coldest shower follows: tech is inevitable. A white-label will allow you to save time and money, but it will still require you to have a technical team. White-label providers typically offer an exchange and not the entire operation. They also try to sell it, but that usually includes modules for KYC compliance, verification and support. These are difficult to build and maintain. The exchange engine has fewer bugs than other modules and requires fewer upgrades. You will not be able finish what you started with barebone exchange solutions that boast high throughput and perfect trade engines. Don't hesitate to seek the advice of experts who will help you make the right choice.

Poor security and code review are also something you don't want, regardless of testimonials and marketing. It is far better to hire a security expert before you get a call about missing funds or stolen funds. If the white-label vendor offers a shared liquidity pool then they will need shared custodian wallets. These can pose a risk in terms of protecting the private key. Any users who lose their funds will demand immediate compensation. This can lead to a serious financial loss and significant effort.

A white-label, in my view, is like a time-machine. While you still have to hire all the staff, it is just like if you were starting from scratch in 2011. However, you won't need to spend as much time developing and can instead focus on other aspects of business (creating better experiences for your customers, for instance). Do not trust any company that says they don't need a technical team. A small but effective in-house team is essential. This is because no product company can outsource product development and still succeed over the long term.

Conclusion : 

The popularity of cryptocurrency business ideas has increased with the advent of blockchain technology. There are many ways to make huge profits in cryptocurrency.

Clarisco Solutions, a well-known White Label Cryptocurrency Exchange developer company. A team of skilled blockchain developers are adept at building white label crypto exchange platforms with high-security functionalities and features.