The hand sanitizer market is projected at 1.62 USD billion in 2022 and is projected to reach 2.81 USD billion by 2030, at a CAGR of 6.59% from 2015 to 2030. Share of Hand Sanitizer market in its parent market (Health Care market) is approximately ~2.0%-5.0%

Owing to these factors, instant hand sanitizer gel accounts for the highest share in the hand sanitizer market. It is also expected to remain dominant through the course of the forecast period. According to the report, the overall hand sanitizer market can be bifurcated into foaming hand sanitizers, foaming instant hand sanitizers, instant hand sanitizer gel, and spray hand sanitizers in terms of product type.

Covid-19 which had started in China, is now labelled as a pandemic worldwide. As of 7th April, 2020, the total positive cases recorded across the globe were 1.3 Mn and 76,344 total number of deaths. It has effected 209 countries and territories so far. Except essential products and services, all businesses are temporarily under lockdown which is impacting the global economy. Online retailers also face various challenges in product delivery due to country lockdown, and low stock availability.

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However, initiatives taken by various governments’ across the globe to create awareness among people and check the growth rate of people getting infected. This shows positive sign of regularity in coming quarter for few countries such as China, India etc.

On the back of these factors, the global hand sanitizer market is estimated to be valued at ~US$ 1.62 Bn in 2022 and expected to expand at 7.14% CAGR during the forecast period of 2022-2030.

Packaging, a Key To Brand Differentiation to Propel Hand Sanitizer Sales

People are likely to be more attracted to innovative packaging of hand sanitizers as compared to impact of key ingredient in the products. Thus, innovative packaging design, new product colour is expected to boost sales of the hand sanitizer worldwide. Unilever PLC, Henkel AG & Company, KGaA and other companies uses attractive packaging strategy to increase their sales of hand sanitizers.

In addition, with the increasing adoption of hand sanitizer among people manufacturers are now focused on selling premium hand sanitizer to expand their product portfolio and market share. The premium hand sanitizer with key ingredients and different functionality including moisturizing, germ killing, fragrances, and many more is significantly taking retail space across the globe. Moreover, people are now ready to spend on premium sanitizer due to their high concern for health.

“Due to SARS and MERS coronavirus outbreak various organizations have significantly shifted their production line to produce alcohol based hand sanitizer. Moreover, prominent raw material suppliers have also increased their production capacity to develop ethanol or ethyl alcohol, and Isopropyl ingredient to support the production of hand sanitizer worldwide,” says an FMI analyst.

Who is winning?

Some of the key players operating in the hand sanitizer market are The Procter and Gamble Company, Gojo industry Inc., Reckitt Benckiser Group PLC, Best sanitizers Inc., The Himalaya Drug Company, Henkel Corporation, Unilever, Kutol Products Company, Linkwell Corporation, Vi-Jon Laboratories, Inc., Chattem Inc., Cossmic Products, Carroll Company, Seatex Ltd., and Guangzhou Beaver Cosmetic Co., Ltd.

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