The White Label concept has great potential, but some nuances are worth attention.

Pros of White Label

• The right tool for business
• Reduces costs and risks
• Focus on your core business
• Ability to monetize additional user traffic
• Payment processing and customer support are often assumed by the company providing the affiliate program

To keep the business constantly growing and profitable in a changing environment, companies strive to improve the quality and sometimes the number of services. Launching a new business can be challenging because it means extra time for equipment purchase, launching, development, and implementation of new functions. And also - the search for personnel and additional costs to ensure that the new line of business works without failure.

To avoid wasting time and developing faster, companies devised the White Label partnership model. This is a type of partnership in which one company produces goods or services while the other markets them under its brand and uses them to attract new clients.

We describe what a white label is, how this model helps businesses and what financial solutions it offers. 

What is White Label?

White Label is a model of partnership when one company produces goods or services, and the second one sells them under its brand. 

The partnership got such a name because companies conventionally produce goods with a "white label," and brands "decorate" them according to their business style.

This approach allows each partner to do their own thing: the supplier produces, and the seller promotes and sells goods or services under his brand and through his efforts.

There are similar examples in e-commerce. For example, website builders like Tilda - a person creates their resource using someone else's functionality. That is, Tilda provides the administrative panel, hosting, and tools for filling the help, while users see the name and address of the site, which is in no way associated with Tilda.

The advantage of the White Label model is that the company saves money on the initial launch and on maintaining large support departments. Without support, it isn't easy to modify and develop services, and you have to allocate a huge separate budget for the launch. And even if it's a service with no production costs, there are costs for qualified developers' salaries.

Another strong point of White Label is that if a problem arises, the partner company's specialists solve it themselves. The client usually needs to learn that they are getting help from outside - for him, it is the brand's support.

Nowadays, many companies use White Label. And if you are a company that needs a reliable payment instrument, then you should pay attention to https://wallester.com/ - branded VISA payment cards.