Google wants to offer the most relevant answers possible to each request from Internet users. 

Among the criteria taken into account by the algorithms before recommending a site is the reputation of the company or the brand .

To evaluate it, they are based in particular on the opinions of customers .

Marketing and SEO managers must therefore work on these reviews and highlight them in order to improve the visibility of the site and its referencing on the list of results (SERP). They should also search for different tools like Bulk url opener and semrush to get good results out of their work. 

The impact of customer reviews on the SEO of a website
The Power of Reviews survey further reveals that “95% of consumers check online reviews before choosing a supplier of a good or service”.

The latter thus tend to address the site which displays a large number of positive customer reviews and comments , preferring to rely on the opinion of other users rather than content deemed too promotional and potentially biased written by the company.

The rating given, expressed in number of stars, influences the credibility and brand image of the company, indicating to people and to the search engine that it is trustworthy.

This resulting increase in traffic qi allows the website to gain positions on the “first page of results” and stand out among competing ads.

The keys to getting positive customer reviews
Customer reviews and SEO are therefore closely linked, generating traffic and promoting acquisition. However, even when a company offers quality products or services, its customers do not necessarily have the reflex to leave a note or a review with each purchase. It is therefore up to him to encourage users to express themselves .

The use of third-party tools such as Verified Reviews , a guarantee of reliability for customers, is an interesting solution to obtain more recent reviews. Some offer the automatic sending of a customer satisfaction questionnaire by email or SMS and simplified management of returns from a central dashboard.

Sometimes, some ask questions, share a dissatisfaction or make a complaint. It is essential to answer them in order to show that each opinion, positive or negative, counts, but above all, that the customer experience is at the heart of the company's priorities. This effort contributes to their loyalty, because according to a survey by TrustPulse, “  15% of Internet users whose comment is ignored stop contacting the company  ”.

It is then necessary to ensure that Google displays the star rating on the SERPs, as this display is not systematic. For this, web pages must be coded with structured data, the key element of which is “AggregateRating”. Its correct implementation can be verified with Google's Structured Data Testing Tool.