Top Social Media Managers for 2022

In the world of marketing there are various tools and software with functions capable of improving different aspects of your social media strategy. These solutions are also known as social media management tools and help you with creation, collaboration, planning, sharing, analytics, and more.

In this post, we'll talk about various social media management tools, how your team can benefit from them, and show you the 21 best options available today.

What is social media management?

Social media management is the process of handling or managing everything that goes into your social media strategy. This includes strategizing, planning, and publishing, engaging, and analyzing your content on the social platforms your business uses. It also involves understanding the level of success of your strategy to improve it over time.

Social media management tools

As you probably already know, there are many social media management tools on the market. Some are focused on very specific needs, others are aimed at a very particular type of management (for example, tools for agencies), and some have more to do with facets (such as social listening or social network analysis).

No matter what your needs, goals, and industry are, there's a social media management tool that's right for you.

Why use social media management tools?

Social media management tools are vital to the success of your entire marketing strategy. Most have scheduling, publishing, collaboration, and reporting capabilities. Some can even streamline interactions with your followers across platforms, offer access to all your social accounts through a single dashboard and analyze the corresponding metrics. In addition, they can be integrated with other solutions that your sales team uses, such as marketing software or CRM. Also Check Descargar videos de Facebook

Best Overall Social Media Management Tools

The following tools are ideal for all social media management teams; you can customize them to achieve specific goals.

1. HubSpot Social Media Manager

HubSpot monitors all interactions, conversations, and audiences on your Facebook, Instagram, Twitter, and LinkedIn social profiles. It allows you to effectively target audiences with personalized messages using the context of the contact database in your CRM, as well as marketing software. This means that HubSpot can manage your entire social media strategy—from planning to share to analytics—all in one, central location. Additionally, it is a perfect tool, both for small companies and for larger companies with an international presence.

2. Sprout Social

It is a social media management tool that helps you publish, interact and analyze your different channels. Streamline the processes to share relevant content, create and send personalized messages to leads, customers and followers. These automated actions save valuable time for your collaborators.

Customer service features offer assistance to customers on social media when they need it. With Sprout Social you will be able to develop a better understanding of who your audience is and what they want from you on your social channels and gives you the opportunity to improve your current strategy.

3. Falcon.io

Falcon.io is a social media marketing platform with a social media management solution that saves you time and allows you to maximize your reach, impact and engagement with your audience.

The software has social listening capabilities to identify target audience members and leads, understand what people are saying about your brand, recognize engagement opportunities, and efficiently respond to comments or concerns from your customers and users.

It also has a content calendar that makes cross-platform social media planning easier and faster. Plus, you can view and respond to all messages and questions from consumers and leads in one dashboard so you don't miss any queries.

4. Later

If what you need is high-quality management for Instagram, Later is the best option. With this tool you can publish and schedule your content easily and quickly. In addition, it gives you personalized information to reach more people. Among its star functions is the recommendation of the best times to schedule your publications. You can manage them individually or massively. And if you don't have much time to develop your content, Later discovers branded content, adds your personal touch and shares it on different social channels.

The best free social media management tools

In this list you will find free and effective tools for managing social networks. It's not uncommon for solutions to have a free version, as well as paid plans that you can upgrade to as you grow and require more functionality. 

5. Hoot Suite

It is a social media marketing and management tool for social networks. It has a dashboard from which you can manage all aspects of your social media strategy. Although it offers paid plans, it also has a free plan that is very efficient for small businesses. With the free plan you can schedule up to 30 posts per month and you can manage up to 3 different profiles from one account (which is why we think it works best for small businesses).

6. TweetDeck

Although TweetDeck is only for Twitter users, it is a great social media management tool. It is free and allows you to simultaneously manage several profiles through a central control panel. You can schedule tweets in advance, monitor your competition, set alerts for your top posts and activities, and manage your lists with ease. Also, you can customize your timelines, view and respond to tweet conversations in real time through its control panel.

7. Buffer

Buffer has a free plan that you can upgrade to once you've completed your trial with the software. Its free plan works well if you have a small business with less presence in social networks, since it only allows access to the tool panel to one user, it allows you to manage up to three social channels and it is only possible to schedule 10 publications in advance.

8. TalkWalker

This is an excellent social media management tool to monitor the conversations happening around your brand or company. It also allows you to track what the competition is doing. One of the great things about TalkWalker is that it sends email updates about the mentions it detects; so there is no need to login to the platform to run social media monitoring. 

9. Crowdfire

Crowdfire has some typical features like content scheduling or the ability to share posts from your blog, website, or online store to your social media profiles. But perhaps one of its best features is the ease of adapting each update to the platform where it will appear. You no longer have to ask your designer to change the size or format of your images, because this tool allows you to make the necessary changes so that they are displayed correctly, according to the requirements of each social network.

10. Agorapulse

It is a social media management platform that helps you improve your social engagement and relationship building on your social profiles. With it you can program your content, interact with followers and obtain reports to determine the success of your strategy and the ROI of your participation. Furthermore, Agorapulse has flexible scheduling features to schedule single or bulk posts and also has a unique inbox for viewing, sharing and responding to customer comments and questions.

Real-time collaboration makes it easy to send customer inquiries to different team members and work together on content. Agorapulse also tracks followers and their interactions with your brand so you can leverage them in the future.

11. ContentCal

It is a social media management tool designed to plan and publish content. ContentCal has an easy-to-use visual calendar that you can coordinate with approval flows to ensure your specific posts are shared at the right time.

Pull content from other tools like Facebook, Slack, Google Drive or Dropbox to share on social media. You can also collaborate with your team members and easily ask for their feedback.

12. BuzzSumo

Although its free version is somewhat limited, it is ideal for a small business to start getting familiar with social media management and content marketing tools.

With BuzzSumo you can find the most popular and relevant content for your sector or industry. Select external content for your social profiles and start engaging with your audience. Then, based on that content, you can start creating your own with the style of your brand. 

13. Sensitive

Sendible is a social media management platform designed for agencies. The tool features an interactive and customizable content calendar so you and your team can view and collaborate on all the social posts you create, plan and share.

Use their content suggestion feature to come up with new content ideas that are likely to resonate better with your client's audience. It also features a single view inbox so you can see all your customer messages at once, plus a priority filter option that lets you refine and prioritize chats. Lastly, set up user hierarchies and workflows to set permissions for certain members of your team; that way, those people must approve the content, before it is published.

14. Navi

It is a social media management, marketing, and customer experience (CX) platform that includes social listening, publishing, engagement, reporting, and other management tools. All with the aim of achieving a satisfactory experience for your customers. Nuvi adds permissions to your workflows so your team members can collaborate and make sure all content is reviewed by the right people, before any posts are made.

Create, plan and schedule content to be online when needed. It then measures performance and keeps an eye on competitors to understand which social media strategies work best for them. The share feature makes it easy to collaborate on social networks and gives you the opportunity to organize, rank and share those interactions with like-minded members.