The marketing efforts today largely depend on the content you produce and the coverage you get. In terms of SEO, it allows you to get certain benefits. What are they? First of all, you can get some link juice. If set right, blogger outreach links may improve your chances of ranking in Google higher than your competitors. That’s why the guest blogging outreach is so popular.
As some bloggers accept guest posts, while others act as guest writers on various platforms, you can get links with their help. Sounds complicated? It may be so in the beginning. Yet, things depend on how you approach the blogger and the agreement you reach.