You may be wondering about Google+ and whether you should bother with it to help your business get some extra brand exposure.

What is all the hype about? Are your customers really on Google+? If you are active on Facebook, Twitter and LinkedIn, is that not enough for you?

Like you, many business owners are wondering if Google+ should be the focus of their marketing efforts, or if it's just a passing phase.

After reading this article, you will learn more about what exactly Google+ is and why you should seriously consider being active on this social network for your business.

What is Google+?

Google+ is a social networking platform owned and operated by Google. While you might think that only LinkedIn, Twitter and buy reviews Facebook are important, Google+ hosts an estimated 343 million active users. That's a number that shouldn't be ignored!

Why is Google+ important for my business?

Even if none of your prospects are currently on Google+, why should you spend time setting up a Google+ profile? The answer is SEO!

So, if you're ignoring this social media platform, you're missing the boat for "website lead generation" - big time!

Smart business owners realize the power of Google+ to improve SEO. After all, Google is the most used search engine, so it makes sense that being active with social media on the Google platform would improve your website's ranking.